Enable learners to download program-specific LinkedIn achievement visuals (animated MP4s) from the Riipen platform, alongside their existing certificates, to support social sharing and recognition of completed experiences.

Problem/opportunity:

Learners currently receive a downloadable Riipen certificate upon completing an experience and can manually share it on LinkedIn. We now have branded, animated LinkedIn achievement visuals for key Riipen programs (Labs, Level UP, FuturePath, AdON) designed specifically for LinkedIn announcement posts.

There is currently no in-platform way for learners to access these visuals, which limits adoption and would require manual, off-platform distribution.

Proposed solution:

At the completion of an experience, provide learners with access to:

-The official Riipen certificate (existing functionality)

-A downloadable, program-specific LinkedIn achievement visual (MP4)

This could live in the same area of the platform where certificates are currently accessed. Learners would download the asset and manually upload it to LinkedIn, similar to the current certificate-sharing flow.

Scope notes:

-This does not require direct LinkedIn API integration.

-Sharing would remain manual due to LinkedIn limitations.

-Assets would be program-specific (not personalized per learner).

Value:

-Encourages organic learner advocacy and social sharing.

-Increases visibility of Riipen programs on LinkedIn.

-Provides a more engaging, modern alternative to static certificate sharing.

-Aligns with existing learner behaviour and workflows.

I created a folder to house all the achievement visuals since they're too heavy for attachments. You'll find them here: https://drive.google.com/drive/folders/18pveAdig_Oj3Xqo9JjTmuYVgW3GKIeLg?usp=sharing